GL events Group hosted the first edition of the Primavera Sound festival in Brazil

Primavera Sound is a music festival created in Barcelona that was exported for the first time to Sao Paulo, Brazil, on 5 and 6 November 2022.

It took place in Anhembi District, an event venue managed by the GL events Group, and occupied nearly 150,000 m² of the complex: the sambadrome, the exhibition pavilion, the convention centre, the car park and the grand auditorium.

Primavera Sound - ©Kleine Media

Primavera Sound - ©Kleine Media

A positive result for this first edition

The event attracted 100,000 spectators who came to listen to various styles such as rock, pop, indie and funk. Artic Monkeys, Lorde, Travis Scott and many other artists were scheduled.

61 events occupied 5 stages, making this first edition a real success. The event also provided nearly 5,000 formal and informal jobs.

Key figures



150,000 m²

of occupied space



Primavera Sound - ©Kleine Media Primavera Sound - ©Kleine Media