GL EVENTS IN SAUDI ARABIA: GROWTH AT THE HEART OF A TRANSFORMING MARKET
Established in 2021 in Riyadh, GL events Saudi Arabia embodies the Group’s ambition to be a long-term partner in the country’s transformation, driven by Vision 2030 and a strong openness to major international events.
Amid massive investments in tourism, sports, culture, and congresses, the Saudi market is experiencing rapid growth. GL events is deploying its integrated model to support this evolution — from event design to full operational delivery.
A Structured and Sustainable Presence
With offices and a warehouse in Riyadh, the subsidiary relies on local teams and the synergies of GL events Middle East.
This setup enables the Group to meet growing demand for comprehensive, high-quality event solutions, drawing on the expertise of GL events Live, Exhibitions, and Venues.
Since its inception, GL events Saudi Arabia has contributed to several large-scale projects, demonstrating its ability to combine international expertise with strong local roots.
Sirha Arabia: Supporting the Growth of the Foodservice Industry
First launched in 2024, Sirha Arabia has quickly established itself as a leading professional event for foodservice and hospitality stakeholders.
In 2025, the exhibition brought together over 8,000 visitors and 280 exhibiting brands, confirming the strong momentum of this expanding market.
Organized by GL events Exhibitions in collaboration with Saudi partners, Sirha Arabia illustrates the Group’s ability to adapt its flagship events to new cultural contexts while showcasing the international know-how of the industry.
COP16 Riyadh: Operational Excellence in the Service of Sustainability
In 2024, GL events also contributed its expertise to the organization of COP16 of the United Nations Convention to Combat Desertification (UNCCD) in Riyadh.
By mobilizing its technical and logistical teams, the Group designed and equipped the conference and exhibition spaces for this major global summit.
This project highlighted GL events’ ability to meet high environmental and technical standards within tight deadlines and under international scrutiny.
A Long-Term Ambition
GL events Saudi Arabia continues to grow with a clear ambition to:
- Strengthen its presence in a competitive market
- Develop long-term partnerships
- Deliver innovative and responsible solutions across all the Group’s business lines
Through these key projects, GL events reaffirms its commitment to supporting the development of a fast-evolving event industry, one that is open to the world and oriented toward the future.
More information: COP16 Riyadh: Event Excellence on a Global Scale and Sirha Arabia 2025: A New Edition in the Middle East