SIRHA ARABIA 2025: A NEW EDITION IN THE MIDDLE EAST

From September 30 to October 2, 2025, Riyadh will host the second edition of Sirha Arabia, the professional trade show dedicated to Food Service and Hospitality, organized by GL events.

Following a successful first edition, the event has established itself as a key meeting place for professionals in the restaurant, equipment, bakery, pastry, and coffee sectors in the Middle East. More than 250 exhibitors and international brands are expected, representing the full range of industry sectors.

EXPANDING THE SIRHA ECOSYSTEM INTERNATIONALL

With Sirha Arabia, GL events continues to extend the Sirha ecosystem beyond Lyon and Budapest. This exhibition reflects the Group’s commitment to providing meeting platforms around the world that are tailored to local expectations while fostering international exchange.

NEW HIGHLIGHTS FOR THE 2025 EDITIO

For the first time in Saudi Arabia, the national and continental selections of the Bocuse d’Or and the Pastry World Cup will take place, two flagship competitions bringing together chefs and talents from across the globe. New areas dedicated to innovation and young professionals will also enrich the program.

EXPERTISE SERVING THE INDUSTR

Through Sirha Arabia, GL events leverages its expertise to create an event combining content, live demonstrations, and networking opportunities. By drawing on its recognized know-how and engaging with local stakeholders, the Group contributes to the growth of the Food Service and Hospitality sector in the Middle East.

Learn more about 2025 Sirha Arabia