As the largest economy in South America, Brazil is a major international trade centre and tourist destination. São Paulo is the economic capital of Brazil and the financial centre of Latin America. With a population of 21 million inhabitants, it is one of the largest cities in the world.
With 90,000 annual events, including more than 400 trade shows, São Paulo has one of the most beautiful exhibition centres in South America: São Paulo Expo. São Paulo is a city with many facets. It is both the economic centre of Brazil and the cultural capital of Latin America with 101 museums, 282 cinemas, 146 libraries, some 40 cultural centres, and 182 theatres.
Sao Paulo is an avant-garde and innovative city that promotes architecture, the arts and gastronomy (15,000 restaurants and 20,000 bars). The city, known as "the city that never sleeps", is renowned for its vibrant night-life.
- 8th largest world economy in terms of GDP according to the IMF in 2018
- 3rd ranked country in the Americas for international congresses (ICCA rankings 2018)