HYVOLUTION: STRUCTURING A FUTURE-ORIENTED INDUSTRY IN FRANCE AND INTERNATIONALLY
A trade show at the heart of the energy transition
Created to support the rise of hydrogen as a major lever for decarbonisation, Hyvolution has, over the years, established itself as a structuring milestone for the entire ecosystem.
In a context shaped by climate urgency, the need for large-scale decarbonisation of industry and mobility, and differing political and economic trade-offs across regions, the hydrogen sector is continuing its trajectory—at varying speeds, but now on more realistic foundations.
After a phase marked by strong promises and announcements, the market has entered a period of maturation since 2025. Initially announced timelines have been reassessed, schedules adjusted and business models refined. Nevertheless, the fundamentals remain solid: in 2024, more than USD 110 billion was invested worldwide, confirming that hydrogen remains an essential component of long-term carbon-neutral pathways.
In France, the budgetary and political context has led to postponed funding and a slowdown in deployments. However, structuring projects are emerging, such as Normand’Hy led by Air Liquide, as well as the launch of large-scale hydrogen production tenders. The sector is progressively becoming more robust and sustainable, positioning France within a European dynamic where centres of gravity are being redefined and complement one another.
At a global level, some regions are advancing more rapidly, particularly in Asia, with China leading the way. This heterogeneous international context reinforces the need for platforms capable of bringing stakeholders together, giving visibility to projects and creating bridges between markets.
Hyvolution Paris: a platform serving the entire value chain
Within this changing landscape, Hyvolution Paris has established itself as a “solutions-driven” trade show, covering the entire hydrogen value chain: production, storage, distribution, infrastructure, industrial uses and mobility. Its positioning is based on a deliberately holistic approach—integrating not only technological supply, but also demand, which is essential for the development of a sustainable market.
Unlike events focused exclusively on technology, Hyvolution Paris has chosen an ecosystem-based model: the customer’s customer is present; public decision-makers engage with industrial players; territories interact with project developers; and concrete uses are aligned with production capacities. This approach fosters the emergence of structuring projects and accelerates business dynamics.
The Paris edition therefore brings together hundreds of exhibitors and brands, along with expert and professional speakers. Three pillars structure the event:
- a strong international dimension,
- high value-added content delivered by recognised experts,
- a clear business orientation, encouraging connections and tangible opportunities.
GL events’ added value: supporting industries over the long term
Beyond the event itself, Hyvolution fully illustrates GL events’ positioning: designing and developing platforms capable of sustainably supporting the structuring of emerging or transforming industries. The Group’s role is not to replace technical experts, but to leverage its event expertise to create favourable conditions for market development.
This added value is rooted in a deep understanding of value chains, sector dynamics and stakeholder interactions. GL events acts as an accelerator by structuring relevant content, animating professional communities, creating mechanisms that foster business exchanges and showcasing concrete projects. In sometimes uncertain contexts, these platforms also serve as places of resilience, enabling stakeholders to reconnect, share assessments and build common trajectories.
Hyvolution’s development has always relied on solid fundamentals: facts, data, observable results and a rigorous analysis of market maturity prior to any deployment. This pragmatic approach ensures long-term relevance and avoids short-lived trends.
A brand designed for international reach from the outset
From the very beginning, Hyvolution was conceived as a globally oriented platform. As the hydrogen sector evolved in France, the project gradually expanded internationally to support regions where momentum was strongest. Today, the brand is present in France, Chile and Canada, and will take a new step in 2026 with the launch of Hyvolution Brazil.
This international development is based on a proven model: leveraging the local expertise of GL events teams, their understanding of institutional, economic and cultural contexts, and their strong regional networks. In Chile and Brazil, local teams play a key role in embedding the trade show within existing ecosystems, allowing Hyvolution to remain focused on its core mission: business development and industry structuring.
This strategy also fosters intra-Group synergies by mobilising expertise across different business units and creating bridges between regions. In the longer term, new locations are under consideration, particularly in Asia and the Middle East, confirming the brand’s international ambitions.
Hyvolution Paris 2026: an edition focused on the future
The 2026 edition of Hyvolution Paris, to be held from 27 to 29 January 2026 at Paris Porte de Versailles, fully aligns with this dynamic of structuring and increasing maturity within the sector. Celebrating its 10th anniversary, the trade show accompanies a pivotal transition—from a phase of promises and experimentation to one of industrialisation, large-scale deployment and structuring economic decisions.
This edition reflects the evolution of Hyvolution Paris’ positioning, in line with the expectations of an ecosystem now facing challenges related to financing, demand security and industrial cooperation. The strengthening of content, with a programme structured around uses, infrastructure and business models, demonstrates the ambition to provide concrete answers to industry stakeholders. The 2026 edition also stands out for its reinforced international dimension, reaffirming Paris’ role as a reference platform and a convergence point for European and global hydrogen dynamics.
A new visual identity, a Premium visitor offering, expanded sponsorship opportunities and enhanced business tools complete this evolution. Together, these initiatives highlight the teams’ ability to continuously adapt the trade show in line with a maturing market, while preserving its DNA: an international, expert and business-oriented platform serving a key industry for the energy transition and the international development of the Hyvolution brand.