GL EVENTS’ FASHION DIVISION AND COSMETIC VALLEY ANNOUNCE A STRATEGIC PARTNERSHIP

GL events’ Fashion Division and Cosmetic Valley announced, on 2 July, a strategic partnership designed to bring together two leading French sectors of excellence: fashion and beauty. This collaboration aims to create new bridges between creation, industry, innovation and entrepreneurship, at a time when technological transformation, sustainability challenges and changing consumer habits are reshaping production and development models.

For GL events Exhibitions, this partnership is part of a broader ambition: to support the transformation of creative industries, strengthen cooperation between professional ecosystems and promote the international influence of French expertise.

Why bring the fashion and beauty industries closer together?

Fashion and beauty now share an increasing number of common challenges: innovation, transformation of value chains, sustainability, industrial sovereignty, the attractiveness of expertise and international development.

The boundaries between the two worlds are gradually becoming less defined. Fashion brands are increasingly moving into beauty, fragrance, skincare and wellbeing, while cosmetics players are finding new spaces for expression, collaboration and growth in fashion.

By bringing their ecosystems closer together, GL events’ Fashion Division and Cosmetic Valley aim to foster the emergence of new forms of cooperation between companies, designers, manufacturers, brands, suppliers, entrepreneurs and innovation players.

A partnership that will take shape at Première Vision Pari

This alliance will see its first concrete expression at Première Vision Paris, from 1 to 3 September 2026 at Paris Nord Villepinte.

Following the openings towards beauty already introduced in its inspiration forums, Première Vision Paris will host a Cosmetic Village, bringing together an initial selection of creative beauty companies.

This new space will showcase the bridges between fashion and beauty, while offering professionals a place for meetings, inspiration and business development around two industries whose trajectories are increasingly converging.

Through this partnership with Cosmetic Valley, we are reaffirming our commitment to supporting the players in our industries by creating the conditions for new collaborations, the opening of new markets and the creation of value between two sectors whose trajectories are increasingly converging. More broadly, this alliance illustrates the mission we have set ourselves: helping companies anticipate changes in their market, understand the transformations taking place in their environment and build the levers of their future growth.

Florence Rousson, Chairwoman of the Première Vision Executive Board and Managing Director of GL events’ Fashion Division

What does GL events Exhibitions’ Fashion Division represent

GL events’ Fashion Division brings together Première Vision, Tranoï and Fashion Source, representing 18 trade shows and events across three continents. With eight international offices, it structures a B2B ecosystem covering the entire fashion value chain.

Its role is to support fashion companies in their transformation, by providing them with insights, professional connections, development opportunities and spaces for dialogue on the major challenges facing the industry.

Through this partnership with Cosmetic Valley, the Fashion Division confirms its positioning: not only to organise trade shows, but to create professional platforms capable of anticipating market changes, connecting industries and opening up new drivers of growth.

Why is this partnership strategic for GL events?

This partnership illustrates GL events Exhibitions’ ability to develop its trade show brands into open sector platforms, connected to economic, industrial and creative transformations.

By bringing together fashion and beauty, two French industries recognised internationally, GL events is helping to strengthen synergies between professions, expertise and markets. This approach is part of a long-term vision to support the adaptation of creative industries, strengthen their competitiveness and promote their influence beyond France’s borders.

Photos : ©AlexGallosi