Second DIGITAL DENIM WEEK for Denim Première Vision

After the success of the first event in November 2020, the DIGITAL DENIM WEEK will be back for its second instalment from 5 to 9 July 2021.


The entire international community involved in the field of denim will be getting together on the Première Vision website ( to discover the latest fabric collections and new product developments for autumn/winter 22-23, and analyse the latest trends, products and materials through a series of fashion seminars and market conferences.

©Denim Première Vision

A digital solution built around the Première Vision Marketplace.

Première Vision launched its Marketplace in 2018 and was among the first operators in the sector to invest in digital solutions in order to give international markets access to complementary services, in addition to its "physical" trade fairs.

For the sake of simplicity and efficiency, Première Vision groups together all its French and international trade fairs, as well as its Marketplace, on a single website. During the DIGITAL DENIM WEEK, simply visit the page dedicated to the show:

©Denim Première Vision

A programme built on 4 pillars: Sourcing, Networking, Trends, Talks

Visitors will find a comprehensive international offer on the Première Vision Marketplace, with an interactive digital catalogue to facilitate the buyers' sourcing operations. They will be able to see the collections of fabrics and materials, as well as the latest technical and creative innovations proposed for the autumn/winter 22-23 season, presented by a selection of leading, innovative companies in the global denim industry.

To enable fashion brands and suppliers to develop their contacts and business, the Première Vision Marketplace acts as a tool to boost networking, thanks to its optimised services and functionalities. In particular, users have more effective networking tools at their disposal. For example, they can now arrange video-conferencing appointments, which will make it easier to present their collections of materials.

Exclusive online analyses of fashion trends, inspiring webinars, special live denim sourcing on the show's social networks, and more. To inspire, guide and help design the autumns/winter 22-23 denim collections, Denim Première Vision will plunge visitors into a wild, bright Nordic universe, a sustainable and invigorating environment... the Great North! Five key themes are proposed for the season: ice blue, polar light, frozen décors, polar furs, and starry nights.

Finally, a programme of digital talks has been organised with various professionals and experts to take stock of the future of denim.

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