2020 China (Shanghai) International Wallcoverings and Home Furnishings Exhibition

The 30th China (Shanghai) International Wallcoverings and Home Furnishings Exhibition (SWFE2020) opened its door from September 21 to September 23 in Shanghai. The exhibition is organized by GL events, China National Interior Decoration Association and China International Exhibition Center Group Corporation, Co-organized by CIEC GL events (Beijing) International Exhibition Co., Ltd.

This year, the SWFE2020 covers 50,000m2 exhibition scale with full supports from over 500 leading brands and enterprises in the field of wallcovering and home furnishing, exhibits covering wallpapers, wallcoverings, curtain fabric, home textile fabric, ornaments lace, window shade sunshade, technical textiles, sofa, etc.

 

Build a None-Stop Platform for Wallcovering & Home Furnishing Industry

As the leading trade and communication platform for China wallcovering and home furnishing industry, SWFE has always been the 1st choice for enterprises within the industry to release their new products, explore their sales channel and build their product brands.

 

2020 China (Shanghai) International Wallcoverings and Home Furnishings Pioneer Brand Program

In order to highlight the influence of outstanding brands in the market, improve consumers' awareness of the home furnishing market, and bring new momentum to the growth of the home furnishing industry in the post-pandemic era, the exhibition organizers together with JIAJU.SINA jointly launch the 2020 China (Shanghai) International Wallcoverings and Home Furnishings Pioneer Brand Program.

The Pioneer Brand Program strictly selects pioneer brands upon brand scale, influence, brand strength, execution and other indicators. The emergence of pioneer brands provides a new benchmark for the industry, optimize the brand pattern, and drive the overall healthy and stable development of the industry. ART SKY, BIRKLEY, LEADSHOW, MILAN AND YAKINO, the five leading brands in China's home furnishing industry, have been the first-tier brands entering into the Pioneer Brand Program. On September 21-22, a number of pioneer brand introductions and marketing events are continuously held during SWFE2020.

As a leading event in the Asian market, China (Shanghai) International Wallcoverings and Home Furnishings Exhibition, the event will bring together exhibitors and visitor in compliance with health safety conditions.

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