As an integrated Group operating in all event professions, GL events works in three major segments:
event organisation, event venue management and services for fairs, congresses and events.
© Odile Decq architect / Felice Varini – Altitude 150
GL events has extended its event service offer with the addition of an innovative, high-added-value solution: the mobile website for events & fairs.
As a service provider to the International Paris Air Show for several years, GL events, in partnership with Mobile-Spot, has put in place an innovative range of services through a customised mobile website dedicated to the event, whose 49th edition takes place from 20 to 26 June in Le Bourget: www.siae.mobi, the online show in your pocket.
Available on all types of Smartphones and tablets (I-phone, Ipad, Blackberry, Androïd, windows mobile, Samsung bada), www.siae.mobi, the International Paris Air Show mobile website provides quick and easy real-time access to all the information about the Show through its many functions:
A real-time geolocation service for visitors at the Show using an interactive map: visitors can find their way and obtain information in real time, save time, organise their visit and place exhibitors in their favourites list, use the itinerary planner to go from one place to another, locate their vehicle or the nearest restaurants etc.
As well as a range of services for visitors and exhibitors: the programme for the Show, exhibitor directory, presentation and promotion of the exhibitors' activities, useful information about the Show, creation of visit itineraries, organisation of appointments, favourites, etc.
This mobile web solution is set to revolutionise trade fairs, providing organizers and exhibitors with a whole new communication medium and offering new interactive services to visitors. In addition to real-time geoloaction and simplified access to information about the Show, GL events' mobile web solution also increases contact between the different players involved in the trade fair: the organizer, the exhibitors and the visitors.
The mobile website for the International Paris Air Show, which welcomes over 2,400 exhibitors and 130,000 trade visitors, went online on 16 June (4 days before the start of the Show) and was an immediate hit. Each day an increasing number of visitors have been attracted by this new service: to date, more than 137,000 pages have been consulted by 13,000 visitors from 75 countries.
The power of this mobile web technology, combined with our expertise and skills in the events sector, make GL events the preferred partner for supporting event organizers in the implementation of this innovative solution for their events.