GL events, events organizer
An event is a concept, a venue and a message
Congresses, conventions, fairs, stage dressing for venues, product launches...
The events medium is extremely rich and varied. This is also its main quality: its limitless potential to surprise, to renew, and to build relationships and connections with your audiences, customers and networks. GL events has integrated expertise in all the events professions and perfectly understands every aspect of the events market. This means we have a unique capability in terms of creativity, ideas and know-how to ensure the success of your events and the impact of your communication strategy.
As the proprietor of 300 trade and public fairs, the Group is present in a dozen sectors of activity: food, sport, health, habitat...We have a strategy to create / duplicate events and build alliances aimed at developing specific event sectors (textiles, industry, etc.)
Shows, fairs and exhibitions
General or specialist trade fairs, regional or international; all types of fairs, for the general public or trade professionals.
Every type of congress (science, economics, associations, education, politics, etc.) business conventions, international forums, as well as company events (seminars, incentives, general meetings, public relations, news conferences and product launches).
International sporting and cultural events, political summits and meetings, institutional events (inaugurations, etc.)
Giving sense to events
In all its venues, GL events proposes events that make genuine sense. This ability to give a clear meaning to events is a direct result of the strong synergies that exist within the Group, between the Events Organisation Division, the Venue Management Division and the Services Division.
GL events highlights the message and sense of the event thanks to its expertise at every level of the events chain: design, drafting of specifications, overall coordination, communication about the event etc.
The Group's comprehensive expertise enables our teams to provide advice with high added value. An in-depth understanding of all the markets and every aspect of the event process, as well as the Group's international presence, make GL events a genuine expert in the events field, capable of responding to every type of requirement, any where in the world.
GL events' strategy is based on three key points:
- Creating/duplicating proprietary fairs, notably in the event venues managed by the Group.
- Reinforcing our partnerships with events agencies
- Reinforcing our presence in the congress, convention and incentive-meeting sector
Creating a genuine marketing and communication strategy. Understanding the objectives, targets and audiences, as well as the brand personalty, its development, positioning and products.
Innovating and designing
Design: search for a concept, definition of the event, its size, its personality and, if necessary, finding a venue.
Organising and producing
Production: coordination, project management, team management, drafting of budgets and schedules, reporting.
Proposal concerning event identity, application scope, production of all the necessary tools and supports, creation of website, video clips, press relations...
Analysing and evaluating
Analysis of impact and feedback, exploitation of files, satisfaction surveys, press book.