As an integrated Group operating in all event professions, GL events works in three major segments:
event organisation, event venue management and services for fairs, congresses and events.
© Odile Decq architect / Felice Varini – Altitude 150
PARIS 07/06/2009 - 09/06/2009
GL events organised and co-ordinated the 100 year anniversary of the L'Oréal group, in Paris the 7th, 8th and 9th of June 2009.
In 1909 the famous group came out with their first product under the brand "L'auréale". Since then the brand name has become ?L'Oréal? and the group has become a true international empire.
The L'Oréal group is thus 100 years old this year, and an event involving nearly 4000 hair stylists from 70 countries around the world was organised for a unique programme from the 7th to 9th June 2009 in Paris to mark the occasion.
For this 1st world symposium, there were hair-styling events in the Jardin des Tuileries, an extraordinary evening at the Zénith with the biggest French, English and Italian stylists, and the event was rounded off with a very elegant dinner at the Grand Palais for more than 4000 people.
GL events swung into action for the event: the organisation was co-ordinated by Market Place and the group also provided the temporary layouts for the different sites: the installation of 3 structures for fashion shows and tiered seating for 1000 people, a reception tent, a 500m² VIP and Press area, the stage design for the show 100 Years of Hairstyling and the Beauty of the Future, using mirrors to have models appear and disappear, and the stage design of the Gala dinner, with custom-created chandeliers.