GL events
Welcome to the world of events. As an integrated Group operating in all event professions, GL events works in three major segments: event organisation, event venue management and services for fairs, congresses and events
GL events



  • COMMENCEMENT OF A MAJOR PROGRAM FOR SAN PAOLO EXPO: the construction of a 7-level 4,532 place parking facility.

  • INAUGURATION IN RIO DE JANEIRO OF THE GRAND HÔTEL MERCURE for which GL events is the prime contractor. Carried out in partnership with Accor, this five-star establishment has 306 rooms, including six suites.

  • ACQUISITION OF THE JAULIN GROUP allowing GL events to strengthen its position in the Paris region and add a new venue to its network: Paris Event Center.



  • ON 1ST JANUARY, THE GROUP'S THREE EVENT AGENCIES – Alice Événements, Market Place et Package – are combined into a single entity, specialised in strategic and operating communications for events. Live! by GL events.

  • THE GROUP OBTAINS A PUBLIC SERVICE CONCESSION THROUGH STRASBOURG ÉVÉNEMENTS for the management of two major facilities: the Music and Convention Centre and Exhibition Park of Strasbourg.

  • AS A STAKEHOLDER OF THE G20 in Brisbane, Australia and the COP 20 in Lima, Peru, the Group confirms its positioning for major political and environmental events.

  • OPERATIONS IN LATIN AMERICA are ramped up by acquiring positions in Peru and Chile.

  • THE OFFERING OF MODULAR STADIUMS introduces an innovation with the concept of rapidly installed and cost-efficient infrastructure.



  • IN BRAZIL, acquisition of LPR, a Brazilian company specialised in the supply of general installations and furniture; the Group was awarded a 30-year management concession for the São Paulo Imigrantes Exhibition Centre following a call for tenders.


  • AFTER THE MAISON DE LA MUTUALITÉ, a second "Terroir Parisien" restaurant is opened at the Palais Brongniart.



2011 - 2012

  • GL EVENTS CONFIRMS ITS LEADERSHIP with contributions to a number of international events: the Africa Cup of Nations in Qatar, the RBS 6 Nations rugby championship and summit meetings for the French presidency of the G8 and G20, the London Olympic Games, the Rio+20 Summit, etc.

  • ACQUISITIONS OF BRELET a French provider of temporary installations for trade fairs and events, Slick Seating Systems Ltd, a UK-based specialist in the design and manufacture of grandstands and seating solutions in the UK and Commonwealth countries, and Serenas, Turkey's leading PCO.

  • WITH THE RENEWAL OF THE MANAGEMENT CONCESSION FOR TOULOUSE EXPO EXHIBITION CENTRE the management concession for the new Ankara Convention and Exhibition Centre in Turkey and La Sucrière in Lyon, GL events continues to build its international network of premium venues.

  • GL EVENTS CARRIES OUT A CAPITAL INCREASE to accelerate its development in the markets of emerging powers for worldwide events and in particular in Brazil with an unprecedented line-up of major events between now and 2016. Sofina becomes a Group shareholder.


  • EXPORTING PROPRIETARY EVENTS to different geographical regions confirms its potential for generating high added value for the Group (Première Vision in New York, Sao Paulo and Moscow, the Bocuse d’Or in New York, Sirha in Shanghai and Geneva, etc.).



  • THE CREATION of GL events Exhibitions on 1 January 2010 enables the Group to strengthen the level of service provided to exhibitors and visitors alike, in coordination with the different event industry players and professionals.

  • IN FRANCE, GL events is selected to manage the Palais Brongniart in Paris.

  • GL EVENTS wins a historic contract for 2010 FIFA World Cup South Africa™. The Group also strengthens its position by contributing to a number of international events such as the Shanghai World Expo.



  • IN ADDITION TO THE ACQUISITION OF MARKET PLACE, a specialised event communications agency and Temp-A-Store in the United Kingdom (temporary structures), Promotor International and AGOR (organisation specialist), GL events registers very strong growth in the B2B segment with the acquisition of six new industry trade fairs.

  • THE GROUP DEVELOPS ITS INTERNATIONAL NETWORK OF VENUES, acquiring Hungexpo, the operating company of the Budapest Exhibition Centre and wins management concessions for the Riocentro Convention Centre of Rio de Janeiro, Pudong Expo for the city of Shanghai, the Brussels Square meeting centre, the Turin Lingotto Fiere exhibition centre, Curitiba Estaçao Embratel Convention Centre and the Rio de Janeiro Aréna in Brazil and the World Forum Congress Centre of The Hague.

  • IN 2005 AND 2007, the Group launches two rights issue that raised €35.7 million and €77.6 million.

  • IN FRANCE, GL events wins concessions for the Metz Exhibition Centre, Exhibition and Convention Centres (Nice, Amiens), the Roanne Scarabée multifunctional hall, the Troyes Convention Centre and the Maison de la Mutualité in Paris.

  • GL EVENTS acquires Traiteur Loriers to accelerate the development of its Food & Beverage strategy.



  • SIX FORMATIVE YEARS of major transformation. After its initial public offering on the Second Marché of the Paris Stock exchange, Générale Location takes its first steps in the sector of large international events (Football World Cup in France, Heads of State Summit, and Cannes Film Festival, etc.).

  • MAJOR PROJECTS FOR THE GROUP: Olympic Games in Sydney; the European Heads of State Summit (coinciding with the French EU Presidency); and several second millennium events.

  • A NEW NAME FOR GENERALE LOCATION: GL EVENTS. The venue management and event organisation business registers very strong growth and, to pursue its expansion in the event market, the Group launches a rights issue of €15.4 million.



  • EIGHT YEARS of growth. Générale Location strengthens its strategy of providing global solutions through acquisitions and creations in the sectors of general installations for exhibitions, furniture rental, premium stands, signage, fixtures for mass retailers and museums, hosting services.




  • SARL POLYGONE SERVICES IS CREATED by Olivier Ginon and three partners (Olivier Roux, Gilles Gouédard-Comte and Jacques Danger).

  • ALLIANCE between Polygone Group (No. 1 in France for the installation of exhibitions and events) and Cré-Rossi (rental of trade show furniture, accessories and surfaces).

  • ADOPTION of the name of Générale Location.




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