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Back to 2018

ESTÉE LAUDER CHOOSES LIVE! BY GL EVENTS

The famous international cosmetics company choose the Group’s agency to produce its annual event.

Last week, the Lycée Henri IV in Paris opened its doors to the Estée Lauder Companies France Group, which commissioned Live! by GL events to organise the first edition of “À l'heure d'Estée”,  an annual meeting that brings together all the Group’s brands.

With 7 different sections, 7 promotional shows, 250 key-influencers and journalists, the event took place in an exceptional venue, in a convivial and lively atmosphere.

The evening included workshop sessions and guests had the opportunity to:

- wake up and start their day on the right foot with Clinique

- go back to the school and follow the Bobbi Brown master class

- make their herbarium with Darphin

- discover personalised embroidery with Origins

- take fantastic pictures with GlamGlow

- follow a state-of-the-art make-up course with Estée Lauder

- and finally, skip off school with MAC

 

A whole series of experiences to  that evoke memories of   their youth and take them into the Estée Lauder world! 

 

 

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Communication relations:
communication@gl-events.com


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