As an integrated Group operating in all event professions, GL events works in three major segments:
event organisation, event venue management and services for fairs, congresses and events.
© Odile Decq architect / Felice Varini – Altitude 150
Organized by GL events, The ATMOSPHERE'S and THE BOX exhibitions encountered a great success in the last edition of 4 to 7 March last.
‘Must-attend shows’ is the only way to describe ATMOSPHERE’S and THE BOX, which closed their doors on 7 March after 4 intense days. This intensity was reflected in the striking rise in the number of buyers who flocked to THE BOX and ATMOSPHERE’S, with a notable peak on the opening day, Friday 4 March.
The 2 shows are clearly held in high regard by fashion influencers, with 70% of the buyers international and 30% of them French. For these buyers from around the world – representing more than 70 nationalities – ATMOSPHERE’S and THE BOX are flagship Paris fashion events.
Timelessness, quality, authenticity and know-how were the watchwords of this March 2011 session. We witnessed an upscaling of the collections: the labels with strong added value, the ones that have a narrative or a strong image and are highly creative, all had a successful show. As we predicted two years ago, the trend is definitely towards ‘slowear’. With nearly 250 exhibiting labels, ATMOSPHERE’S and THE BOX are a celebration of creativity at its best.