As an integrated Group operating in all event professions, GL events works in three major segments:
event organisation, event venue management and services for fairs, congresses and events.
© Odile Decq architect / Felice Varini – Altitude 150
April 30 to July 30, 2011, dozens of towns in France will host the first edition of the tour of "Little games McDonalds', an event of initiation and discovery of sport for children and families.
As part of the partnerships McDonald’s develops, events are initiated that allow the company to create close ties with families and children. With this in mind, the brand contacted Alice Événements, groupe GL events, to conceive and organize the event.
As part of an Olympic tour for children, many things were at stake – introducing the brand into the world of new sports, providing them with legitimacy, etc.
Alice Événements recommended installing a real village with a reception, sports areas, partner areas, workshops, games, etc. at each halt of the “Petits jeux McDo” Olympic tour.
From 30 April to 30 July 2011, the tour will go out to meet children and families throughout France, offering them a positive sporting experience.