As an integrated Group operating in all event professions, GL events works in three major segments:
event organisation, event venue management and services for fairs, congresses and events.
© Odile Decq architect / Felice Varini – Altitude 150
On the occasion of its 100th year, the brand Nivea hand to meet all its users in a bathroom installed in a special train will cross France from April 28 to May 17.
For its 100th anniversary, Nivea (Beiersdorf Group) decided to promote its image through an itinerant exhibition across France, in order to meet consumers in the provinces.
An amazing bathroom fitted out in a specially chartered "Expo train” is visiting 15 cities around France from 28 April to 17 May 2011.
The "Expo Train" is divided into six wagons in which visitors can practise gestures for applying different face and body cares in front of an animated mirror, photograph their skin in a shower cabinet or listen to wonderful stories about skin care told by dozens of blue boxes. A special "Nivea for men" wagon is dedicated to men's care.
GL events was chosen for the general outfitting of the 6 "cars" in the exhibition, working with Cédric Martineaud (Cédric.EM STUDIO) for the design, as well as the different partners of the operation (Ikea, Philips, St Gobain, Le Journal des Femmes).
The group has built about 360 m², or 6 cars a "train expo": flooring, walls, ceiling, woodwork, lighting, audiovisual...